Getting genuine feedback from audiences and participants can be difficult but the information can be very valuable to any producer or event organiser.
As part of partnership Winstanley & Nadin, Nicola first began designing creative evaluation tools for ‘Appetite Stoke’ as part of Staffordshire University’s Creative Communities Unit in 2014, using their research model ‘Get Talking’. This model places evaluation tools at the forefront of any information gathering. It aims to elicit more information and engage with more people than would respond to a standard person with a clipboard.
Since then, Nicola has designed, made and used many creative evaluation tools to engage the public in evaluation and research. Through experience, Nicola uses a set of personal rules to design creative consultation tools, which include paying attention to pertinence of the tool to the event, location and terrain, light and weather conditions, levels of anonymity, visibility and usability.
Nicola then gathers and interprets the data into a report and presentation, if required, to suit the aims of the organisation.
<< Ceramic mobile tools for a sound installation at The Big Feast 2014
Photographs of more consultation tools below.
The Hanford Reporter
The Hanford Reporter is an A-Board Consultation tool designed for The Grand Cross Fayre in Hanford. With this tool people wrote their own headlines about the festival. The tool was developed to overcome the propensity for people to leave one word answers like 'great' or 'amazing'.
The Ribbon Wheel
The Ribbon Wheel is a hand held consultation tool developed for The Big Feast festival in 2014. Audiences are asked to write their feedback onto the ribbons, which allows them a level of anonymity in their contributions.
Detail from the feedback trolley
The Feedback shopping trolley was designed with classic market stall advertising and receipts attached. 'Customers' at the event were asked to write their feedback on the receipts and drop them into one of three carrier bags inside the trolley- these bags were labeled 'value range' 'everyday range' and 'best range'. This tool was developed to ascertain what audiences thought of the quality of the event.
The Ribbon Wheel in use
This photo shows how people left their feedback on the Ribbon Wheel. This tool facilitates multiple users with only one consultant.
Minton Tile Puzzle
Developed for The Wedgwood Institute and inspired by it's Minton Tiled floors, the Minton Tile Puzzle aims to focus data gathered in previous consultations. Of 24 possible uses for the building written onto individual tiles, this frame only accommodates 8. The user is asked to populate the frame with their top 8 uses they would visit the building for.
Designed for The Wedgwood Institute and inspired by the Grade II listed Victorian mosaics on its facade, the Fortune Drum contains paper fortune cookies. The audience member reaches into the drum through their own star sign portal, picks out a fortune for themselves and is asked to write a fortune in return for the Wedgwood Institute on the left over paper from the fortune cookie, which then is posted back through the top. This tool aims to elicit information about people's future aspirations for the building.